"Scope of Marketing Field in Engineering"

Before I Start Let me flash on Some words.

What is Entrepreneurship ?

Entrepreneurship is the ability and readiness to develop, organize and run a business enterprise, along with any of its uncertainties in order to make a profit. The most prominent example of entrepreneurship is the starting of new businesses. It can be classified into small or home business to multinational companies.

Characteristics of Entrepreneurship:

• Ability to take a risk
• Innovation
• Visionary and Leadership quality
• Open-Minded
• Flexible Character
• Know your Product

Engineers as Entrepreneur :

Apart from that, Nepal is a very good market for the engineers with an entrepreneurship mind. Nepal needs more job creator than job seekers. So, engineers with excellent leadership and management skills have a big chance to create their market. Engineers need to broaden their mind and explore something new.
Nepal is a landlocked country in between two big giants – China and India. China and India are the two fast-rising countries in the world while Nepal is still struggling and unable to take the advantages of two big markets. So, entrepreneur engineer from Nepal has an opportunity to enhance their market area at the international level.

What is Startup ?

A startup is a young company founded by one or more entrepreneurs to develop a unique product or service and bring it to market.

Characteristics of Startup:

• Market fit Product
• Start With Small Test Markets
• Passionate About Disruption
• Take Feedback Seriously
• Have Focus
• Build Engaged Communities

A Skilled Engineer in Marketing Field:

If you are passionate about working in the field of business but do not have any previous experience or come from a engineering background, you might be struggling with the question: What type of job should I go into?

Don’t worry, we’ve all struggled with the same question at some point in the beginning of our career. And 
I am no exception to that.

What You Get extra than others in these field ?

• improves your communication skills 
• understanding of how to find potential clients.
• pitch a product or service and persuade companies.
• brings you out of comfort zone.
• understanding of  service on a deep level
•  account management 
• significant business network

"You do not know what you are capable of unless you get out of your comfort zone and try something new. "

Marketing Engineer Duties and Responsibilities:

• Hold Instructional Demonstrations of Product.
• Support Sales and Marketing Efforts
• Create Technical Documentation for both internal team members and external clients.
• Train Marketing Staff
• Research Competitor Products

Marketing Engineer Skills and Qualifications:

Technical writing – marketing engineers write technical documentation and presentations ideas in a clear, concise, and consistent manner

Field experience with clients – marketing engineers should also have previous experience with clients in the field and should be able to speak well in client-vendor situations

Data collection and analysis – it’s the job of the marketing engineer to collect data and analyze it to create a big-picture visualization of competing products

Communication skills – since they’re always working with clients and internal departments, marketing engineers should have excellent interpersonal communication skills

Collaboration – marketing engineers constantly work with coworkers on different teams and collaborate well with departments that have drastically different responsibilities

Demand of Marketing Engineer in Nepal :

• In Engineering educational institutions.
• Engineering  product manufacturing company.
• Engineering  service providing company.
• Startups.
• Profitable and Non-profitable organization.

Marketing Engineer Salary and Outlook (World-wide) :

The Bureau of Labor Statistics (BLS) reports that the marketing engineer’s median annual salary is $100,000. Marketing engineers in the top 10 percent can make as much as $166,500 per year, while the lowest 10 percent typically make less than $56,990 per year. Marketing engineers usually get good benefits packages with health insurance and vacation time. Depending on the success of marketing campaigns, they may also get incentivized bonuses. According to the BLS, marketing engineers can expect to experience a growth of 7 percent over the course of the next decade. This projection can be explained by the explosive growth currently happening in the technology world.

Why this field is rapidly raising up in Nepal ?

• Developing country with developing many projects/products.
• Concept of Startups.
• Demand of Marketing Expert Engineer itself in there engineering field.
• Lack of correct human resources in correct position.

Best Regards,
Aayush Wagle (aayushwagle1@gmail.com)
Marketing Head,
Engineers Vlogs (EV)